Hey, I’m Alicia. I’m a

Digital Strategist &

Marketing Leader

working across customer experience, AI and emerging technology.

Professional photo of Alicia Boknevitz
Professional photo of Alicia Boknevitz

ABOUT ME

I’ve been building things online most of my life.

It started with me hard-coding HTML boy band websites in middle school, which turned out to be surprisingly solid career preparation.

That early obsession with digital became a 15+ year career spanning UX, customer experience, digital strategy, marketing and emerging technology. I’ve built teams, launched new capabilities and service offerings, and taken ideas from early strategy through launch, growth and scale.

Most recently, I built and scaled a digital marketing practice while leading multidisciplinary teams across the U.S., Europe, Brazil, Mexico and the Philippines.

Today, that work increasingly includes AI. I help teams use it to work smarter and faster without replacing the judgment, creativity and experience that make the work good.

At the core, I still love the same thing: taking something complicated, figuring out what matters and making it better.

Let's Work Together

WHERE I CAN HELP

The most interesting problems rarely fit neatly into one discipline.

My work spans marketing, digital, CX, and AI, and the shape of the engagement can be just as flexible. I work with organizations on focused projects, strategy and consulting engagements, fractional or interim roles, and, when there’s a strong mutual fit, full-time opportunities.

  • Senior-level leadership when you need experienced direction without a permanent executive hire. I can step in to set priorities, align teams, build momentum, and move critical marketing and strategy work forward.

  • I shape digital and marketing programs around what customers need and what the business can realistically deliver. That can mean rethinking a campaign, a customer journey, a team, or the way the work gets done.

  • Search is changing fast. I help brands understand how they appear in AI-generated answers, where they’re losing visibility, and what to change across content, SEO, and digital experience to improve how they’re surfaced, cited, and recommended.

  • I help teams find practical ways to put AI to work, from automating repetitive processes to augmenting marketing, strategy, and creative work. The goal isn’t AI for AI’s sake; it’s better workflows, stronger output, and more time for the work that actually needs human judgment.

LET’S CHAT

Have a project that could use an extra set of hands, a role to fill, or something that just needs to get unstuck? Let’s talk about it.