About Me

My career in digital began with hard-coding HTML boy band websites in middle school. It didn't win me many cool points with my friends, but it turned out to be pretty solid career preparation. I learned about problem solving, taught myself new skills, and had a lot of fun doing it.

That early obsession (with digital, not boy bands) became a 15+ year career spanning UX, customer experience, digital strategy, marketing and emerging technology. I've built teams, launched new capabilities and service offerings, and taken ideas from early strategy through launch, growth and scale.

Most recently I built and scaled a digital marketing practice while leading multidisciplinary teams across the U.S., Europe, Brazil, Mexico and APAC. Today that work increasingly includes AI: helping teams use it to work smarter and faster without replacing the judgment, creativity and experience that make the work good.

At the core I still love the same thing: taking something complicated, figuring out what matters and making it better.