I take something complicated, figure out what matters, and make it better.

It started with hard-coding HTML boy band websites in middle school. It didn't win me many cool points, but it turned out to be solid career preparation.

It didn't win me many cool points, but it turned out to be solid career preparation. That early obsession became a 15+ year career spanning UX, customer experience, digital strategy, marketing and emerging technology. I've built teams, launched new capabilities and service offerings, and taken ideas from early strategy through launch, growth and scale.

Most recently I built and scaled a digital marketing practice while leading multidisciplinary teams across the U.S., Europe, Brazil, Mexico and APAC. Today that work increasingly includes AI: helping teams use it to work smarter and faster without replacing the judgment, creativity and experience that make the work good.

At the core I still love the same thing: taking something complicated, figuring out what matters and making it better.