Marketing that performs and
customer experiences that make sense.
I'm Alicia Boknevitz, a marketing and digital strategy leader. I set the strategy, build the capability to deliver it, and put AI to work in the day-to-day.
Where I can help
I can lead the work, contribute independently, or work alongside your team, depending on what will move the work forward.
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When a leadership seat is empty or a function needs building, I run it and hand over something that works.
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I shape digital and marketing programs around what customers need and what the business can realistically deliver. That can mean rethinking a campaign, a customer journey, a team, or the way the work gets done.
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AI assistants are now one more place customers discover and evaluate brands, so I assess how you show up in their answers and build what earns a place there.
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I bring AI into the daily work where it saves real time on repeatable tasks, with judgment and quality kept in the loop.
For private equity operating partners
I've built an agency marketing practice from a small service line into a global team, with the offerings and delivery systems behind it. That experience could support a capability assessment before a deal or the improvement plan after one.
How I work
I make complex things clear.
I ask the questions that get to the real problem, then make the answer clear enough to act on.
I stay close to the work.
I ask the questions that get to the real problem, then explain the answer so people can act on it.
I work across borders.
I've hired teams and led work across the Americas, Europe, the Middle East and APAC. I understand the importance of adapting to local cultures, requirements, and ways of working.
Oh, and I’m always willing to travel.
I make better work repeatable.
I build the tools, processes and team habits that make better work repeatable.
I balance feelings with evidence.
Creative work should move people and produce results we can measure.
What drives me
I'm driven to explore what's possible, make sense of the complex, and bring ideas to life.
I love creating things that make people feel something and seeing evidence that they work: a problem solved, a business growing, time put to better use. What makes it even more rewarding is sharing what I've learned and seeing others discover what they can do with it.
I really love doing this work.
Let’s talk about what you’re working on.
The simplest next step is a 30-minute introductory call.
I'm glad to walk through relevant work privately, subject to confidentiality.
Open to the right full-time role, as well as selected interim, fractional, advisory, and project work.